• Dr. Yufei Zhang is an Assistant Professor of Marketing at the University of Alabama at Birmingham. She holds a Ph.D. in Marketing from Michigan State University. Her research interests are digital marketing, e-commerce, and brand management. Her research has been accepted/published in Marketing Science, Journal of the Academy of Marketing Science, Journal of Retailing, and International Journal of Research in Marketing, among others.
  • Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, Michigan State University 2018
  • Master of Business in Marketing Research, Michigan State University 2011
  • Full Name

  • Yufei Zhang