• Dr. Parker J. Woodroof is an Assistant Professor of Marketing at the University of Alabama at Birmingham. He holds a Ph.D. in Marketing from The University of Memphis. His research interests are digital marketing, cause- related marketing, and the marketing-finance interface . His research has appeared in the Journal of the Academy of Marketing Science, the Journal of Business Ethics, the Journal of Product & Brand Management, and other quality journals. Dr. Woodroof recently joined UAB in 2021 and is teaching Social Marketing Marketing in the Collat School of Business.
  • Selected Publications

    Academic Article

    Year Title Altmetric
    2022 GOING THE EXTRA MILE: TEACHING INNOVATIONS DURING COVID TIMESMarketing Education Review.  32:181-184. 2022
    2022 The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketingJournal of Marketing Theory and Practice2022
    2021 Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm RelationshipJournal of Business Ethics.  172:275-289. 2021
    2021 The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of SeparationJournal of Marketing Education2021
    2020 What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentionsJournal of Product and Brand Management.  29:675-688. 2020
    2020 Nonprofit quality: What is it and why should nonprofits care?International Journal of Nonprofit and Voluntary Sector Marketing2020
    2019 The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-starsJournal of the Academy of Marketing Science.  47:899-918. 2019


    Year Title Altmetric
    2020 Examining Primacy and Recency Effects in Hypocritical CSR News: An Abstract.  507-508. 2020
    2019 Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract.  843-844. 2019
    2018 The Truth About Transparency and Authenticity on Social Media: How Brands Communicate and How Customers Respond: An Abstract.  659-660. 2018
    2017 Cause-Related Marketing and Shareholder Value: An Event Study Analysis (Extended Abstract).  255-259. 2017
    2016 Special Sessions Description: Advancing the Cause of Cause-Related Marketing.  695. 2016

    Education And Training

  • Doctor of Philosophy in Marketing / Marketing Management, University of Memphis 2015
  • Full Name

  • Parker Woodroof