Dr. Parker J. Woodroof is an Assistant Professor of Marketing at the University of Alabama at Birmingham. He holds a Ph.D. in Marketing from The University of Memphis. His research interests are digital marketing, cause- related marketing, and the marketing-finance interface . His research has appeared in the Journal of the Academy of Marketing Science, the Journal of Business Ethics, the Journal of Product & Brand Management, and other quality journals. Dr. Woodroof recently joined UAB in 2021 and is teaching Social Marketing Marketing in the Collat School of Business.
