Positions

Overview

  • Thomas L. Powers is Professor of Marketing in the Collat School of Business at the University of Alabama at Birmingham. He received his Ph.D. from Michigan State University and prior to his academic career he was a marketing manager with Ford Motor Company. He has published over 200 academic journal articles and conference proceedings and serves on a number of journal editorial boards. He has received several awards for teaching and research, and has been both an American Marketing Association and Academy of Management Doctoral Consortium Fellow. He has also been a Senior Fulbright Scholar, teaching and conducting research at the Pontifica Universidade Catolica in Rio de Janeiro, Brazil.
  • Selected Publications

    Academic Article

    Year Title Altmetric
    2022 Antecedents of geographical expansion: The case of federally qualified health centersHealth Care Management Review.  47:E32-E40. 2022
    2021 Manager directives for salesperson ambidextrous selling and resulting job satisfaction: a regulatory focus perspectiveEuropean Journal of Marketing.  55:3010-3032. 2021
    2021 COVID-19: Lessons from South Korean pandemic communications strategy 2021
    2020 Market orientation and performance: industrial supplier and customer perspectivesJournal of Business and Industrial Marketing.  35:1701-1714. 2020
    2019 Country-of-origin and brand positioning for health care servicesInternational Journal of Pharmaceutical and Healthcare Marketing.  13:183-199. 2019
    2019 Is Store or Service Satisfaction More Important to Customer Loyalty?Marketing Management.  29:16-30. 2019
    2018 Price and quality value influences on discount retail customer satisfaction and loyaltyJournal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.  31:21-39. 2018
    2016 Provider and relational determinants of customer solution performanceIndustrial Marketing Management.  56:14-23. 2016
    2015 Understanding the causes of retail product returnsInternational Journal of Retail and Distribution Management.  43:1182-1202. 2015
    2015 Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)Journal of Historical Research in Marketing.  7:584-592. 2015
    2015 Managing strategic supplier relationships: Antecedents and outcomesJournal of Business and Industrial Marketing.  30:129-138. 2015
    2015 Managing Strategic Supplier Relationships: Antecedents and OutcomesJournal of Business and Industrial Marketing.  30:129-138. 2015
    2015 Understanding the Causes of Retail Product ReturnsInternational Journal of Retail and Distribution Management.  14:1182-1202. 2015
    2014 An Assessment of Needed Sales Management Skills (Nominated for the Marvin Jolson Award for Best Contribution to Selling and Sales Management)Journal of Personal Selling and Sales Management.  34:206-222. 2014
    2014 An assessment of needed sales management skillsJournal of Personal Selling and Sales Management.  34:206-222. 2014
    2013 Generation Y values and lifestyle segmentsJournal of Consumer Marketing.  30:597-606. 2013
    2013 Shopping behaviour and satisfaction outcomesJournal of Marketing Management.  29:1609-1630. 2013
    2013 The influence of cognitive dissonance on retail product returnsPsychology and Marketing.  30:724-735. 2013
    2013 Environmental and organizational influences on magnet hospital recognitionJournal of Healthcare Management.  58. 2013
    2013 Environmental and organizational influences on magnet hospital recognition.Journal of Healthcare Management.  58. 2013
    2013 Online Product Search and Purchase Behavior of Generation YAtlantic Marketing Journal.  2:76-90. 2013
    2013 Shopping Behavior and Satisfaction OutcomesJournal of Marketing Management.  29:1609-1630. 2013
    2013 The Influence of Cognitive Dissonance on Retail Product ReturnsPsychology and Marketing.  30:724-735. 2013
    2012 Early schools of marketing thought and marketplace evolutionJournal of Historical Research in Marketing.  4:190-206. 2012
    2011 Physician and practice characteristics associated with longitudinal increases in electronic health records adoptionJournal of Healthcare Management.  56:183-197. 2011
    2010 Strategic plan quality, implementation capability, and firm performanceAcademy of Strategic Management Journal.  9:63-82. 2010
    2010 An update on the status of sales management trainingJournal of Personal Selling and Sales Management.  30:319-326. 2010
    2010 Reverse logistics capabilities: Antecedents and cost savingsInternational Journal of Physical Distribution and Logistics Management.  40:228-246. 2010
    2010 Management perspectives of high technology strategic alliance outcomesJournal of Strategy and Management.  3:4-19. 2010
    2010 Adaptation of marketing mix elements in international marketsJournal of Global Marketing.  23:65-79. 2010
    2010 Alfred P. Sloan’s 1921 repositioning strategyJournal of Historical Research in Marketing.  2:426-442. 2010
    2010 An Update on the Status of Sales Management TrainingJournal of Personal Selling and Sales Management.  30:319-326. 2010
    2010 Predictors of physician satisfaction among electronic health record system users.Journal for Healthcare Quality.  32:35-41. 2010
    2010 Reverse Logistics Capabilities: Antecedents and Cost SavingsInternational Journal of Physical Distribution and Logistics Management.  40:228-246. 2010
    2009 The role of information technology usage in physician practice satisfactionHealth Care Management Review.  34:364-371. 2009
    2009 Response quality in consumer satisfaction researchJournal of Consumer Marketing.  26:232-240. 2009
    2009 A review and synthesis of demand management, capacity management and performance in health-care servicesInternational Journal of Management Reviews.  11:149-174. 2009
    2009 Development and test of new dimensions of altruistic buying behaviorJournal of Consumer Marketing.  26:185-199. 2009
    2009 A Review and Synthesis of Demand Management, Capacity Management and Performance in Health Care ServicesInternational Journal of Management Reviews.  11:149-174. 2009
    2009 Industrial buyer complaint actions and future complaint intentionsJournal of Business and Economic Perspectives.  16:59-72. 2009
    2008 Using volume flexible strategies to improve customer satisfaction and performance in health care servicesJournal of Services Marketing.  22:188-197. 2008
    2008 The evolution of rural hospitals viewed through a population ecology frameworkHealth Marketing Quarterly.  23:33-48. 2008
    2008 Segmenting business-to-business markets: A micro-macro linking methodologyJournal of Business and Industrial Marketing.  23:170-177. 2008
    2008 A Review of the Role of Satisfaction, Quality, and Value on Firm PerformanceJournal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.  21:80-98. 2008
    2008 Using Volume Flexible Strategies to Improve Customer Satisfaction and Performance in Health Care ServicesJournal of Services Marketing.  22:188-197. 2008
    2007 Factors influencing successful buyer-seller relationshipsJournal of Business Research.  60:1234-1242. 2007
    2007 Market, industry, and company influences on global product standardizationInternational Marketing Review.  24:678-694. 2007
    2007 "Buy national" and altruistic market segmentsJournal of Global Marketing.  20:73-87. 2007
    2006 A resource-based view of partnership strategies in health care organizationsJournal of hospital marketing.  17:45-65. 2006
    2006 Altruism and consumer purchase behaviorJournal of International Consumer Marketing.  19:107-130. 2006
    2006 Under the influence: How does patient satisfaction affect survey response and completion rates?Marketing Health Services.  26:20-25. 2006
    2006 Managerial Perceptions on Volume Flexible Strategies and Performance in Health Care Services 2006
    2006 Managerial perceptions on volume flexible strategies and performance in health care services 2006
    2006 Under the Influence: How Does Satisfaction With Health Services Affect Survey and Completion Rates?Marketing Health Services.  26:20-25. 2006
    2005 A New Perspective on Supply and Demand: Operational Challenges, Strategies and Opportunities in Health Care Service DeliveryAPICS Magazine.  33-37. 2005
    2004 The impact of structure and process attributes on satisfaction and behavioral intentionsJournal of Services Marketing.  18:114-121. 2004
    2004 Critical competitive methods, generic strategies, and firm performanceInternational Journal of Bank Marketing.  22:43-64. 2004
    2004 The Influence of Time on Changes in Health Status and Patient SatisfactionHealth Care Management Review.  29:1-9. 2004
    2004 The influence of time on changes in health status and patient satisfactionHealth Care Management Review.  29:240-248. 2004
    2004 Volume Flexibility Strategies in Health Services: A Research FrameworkProduction and Operations Management.  13:230-244. 2004
    2004 Volume flexible strategies in health services: A research frameworkProduction and Operations Management.  13:230-244. 2004
    2003 Improving health outcomes through patient empowermentJournal of hospital marketing.  15:45-59. 2003
    2003 The influence of mass communication and time on satisfaction and loyaltyJournal of Services Marketing.  17:589-608. 2003
    2003 The satisfaction scoreMarketing Health Services.  23:28-32. 2003
    2003 Corporate and Individual Influences on Managers' Social OrientationJournal of Business Ethics.  46:1-11. 2003
    2003 A Model of Factors That Influence Global Product StandardizationJournal of Leadership and Organizational Studies.  10:64-72. 2003
    2003 Altruism and Global Product ChoiceJournal of Asia Pacific Marketing.  2:44-64. 2003
    2003 Corporate and Individual Characteristics on Managers' Social OrientationJournal of Business Ethics.  46:1-11. 2003
    2003 Motives for Foreign Direct Investment in the United StatesThunderbird International Business Review.  45:275-288. 2003
    2002 The impact of gender differences on change in satisfaction over timeJournal of Consumer Marketing.  19:12-23. 2002
    2002 Skill and resource based competitive methods: Impact on firm performanceJournal of Services Marketing.  16:113-124. 2002
    2002 Development of a General Business Model for Competitiveness Within the Biotech IndustryJournal of Global Competitiveness.  10:189-205. 2002
    2002 New Generation Cooperatives: An Opportunity for Business ExpansionBusiness Xpansion Journal.  40-46. 2002
    2002 Using Complaint Behaviors to Improve Quality Through the Structure and Process of Service DeliveryJournal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.  15:2002. 2002
    2001 What happens to patient satisfaction and behavioral intentions over time? 2001
    2001 Time does not heal all wounds. Patients report lower satisfaction levels as time goes by.Marketing Health Services.  21:10-14. 2001
    2001 Research in the Classroom as a Tool for TeachingMarketing Educator.  10. 2001
    2001 Strategic Combinations and their Evolution in the Global MarketplaceThunderbird International Business Review.  43:525-534. 2001
    2001 The impact of multiple strategic marketing processes on financial performanceJournal of Strategic Marketing.  9:165-191. 2001
    2001 The role of complaint management in the service recovery process 2001
    2001 Time Does Not Heal All WoundsMarketing Health Services.  10-15. 2001
    2001 Time does not heal all wounds: Patients report lower satisfaction levels as time goes byMarketing Health Services.  21:11-15. 2001
    2000 Should You Increase Sales Promotion or Add Sales People?Marketing Communication Classics.  18:259-263. 2000
    1999 The Concentration of Career Research Productivity Among Marketing Academicians: Implications for Faculty EvaluationMarketing Education Review.  9. 1999
    1999 The Impact of Country of Origin on Product Choice: A Developing Country PerspectiveJournal of Practical Global Business.  1:18-40. 1999
    1999 The Impact of Strategic Management Sophistication on Firm PerformanceJournal of Business and Economic Studies.  5:19-35. 1999
    1998 Career research productivity patterns of marketing academiciansJournal of Business Research.  42:75-86. 1998
    1998 Civilian and Defense Research and Development Funding in Six Major EconomiesInternational Journal of Business.  3:19-38. 1998
    1998 Sources of referral information: A marketing analysis of physician behaviorHealth Care Management Review.  23:76-86. 1998
    1997 A taxonomy of countries based on inventive activityInternational Marketing Review.  14:445-460. 1997
    1997 Modeling Industrial Buyer Complaints: Implications for Satisfying and Saving CustomersJournal of Marketing Theory and Practice.  5:12-22. 1997
    1997 Vendor Relationships As Predictors of Organizational Buyer ComplaintResponse StylesJournal of Business Research.  40:65-77. 1997
    1996 Utilization of information sources by the elderly: An empirical investigationJournal of hospital marketing.  10:101-115. 1996
    1996 Encouraging "friendly" complaint behavior in industrial markets: Preventing a loss of customers and reputationIndustrial Marketing Management.  25:271-281. 1996
    1996 The perceived effectiveness of marketer responses to industrial buyer complaints: Suggestions for improved vendor performance and customer loyaltyJournal of Business and Industrial Marketing.  11. 1996
    1995 Cultivating loyal patientsJournal of health care marketing.  15:50-53. 1995
    1995 The Industrial Buyer Complaint Process: An Ethnography of Finding and Fixing Vendor MistakesJournal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.  8:1-10. 1995
    1994 Characteristics of the salesforce in the us healthcare service industry: A comparative study of selling professional ServicesJournal of Services Marketing.  8:36-49. 1994
    1994 Financially Integrated Marketing Strategy: A Proposed ModelJournal of Marketing Theory and Practice.  2:70-76. 1994
    1994 Is the U.S. Innovative? A Crossnational Study of Patent ActivityManagement International Review.  34:67-78. 1994
    1994 Mail surveys: A linear programming solutionJournal of Business Research.  29:39-45. 1994
    1993 Segmenting the Elderly Market: An Empirical Analysis of Identifiable GroupingsJournal of Marketing Management.  3:36-44. 1993
    1992 Challenges and opportunities for personal sellingJournal of health care marketing.  12:26-32. 1992
    1992 Power usage in the channel: Perceptions by personnel level within the organizationJournal of Marketing Channels.  1:31-50. 1992
    1992 Health care seeking behavior of the elderly: An empirical investigationJournal of ambulatory care marketing.  5:49-57. 1992
    1992 Identifying and Understanding the Energy Conservation Consumer: A Macromarketing Systems ApproachJournal of Macromarketing.  12:5-15. 1992
    1992 Improving Customer Service in the Admission Process: A Survey of Public and Private InstitutionsJournal of College Admissions.  137:13-17. 1992
    1992 Power Usage in the Channel: Perceptions by Personnel Level Within the OrganizationJournal of Marketing Channels.  5:49-57. 1992
    1991 Personal selling in health care organizations: A status reportJournal of health care marketing.  11:19-27. 1991
    1991 Utilization of Sales Management Knowledge: An Analysis of JPSSM 1980-1988Journal of Personal Selling and Sales Management.  11:1-9. 1991
    1991 Utilization of sales management knowledge and identification of contributors: An analysis of JPSSM 1980-1990Journal of Personal Selling and Sales Management.  11:5-13. 1991
    1990 Attributes and perceived benefits of women’s health care servicesJournal of hospital marketing.  4:33-47. 1990
    1990 Factors influencing pursuit off the mba degree: A student and employer perspectiveJournal of Marketing for Higher Education.  2:87-96. 1990
    1989 Communication Between Sales and Product Management: A Chance for ImprovementJournal of Personal Selling and Sales Management.  9:66. 1989
    1989 Costs and benefits of selected response inducement techniques in mail survey researchJournal of Business Research.  19:67-79. 1989
    1989 Industrial Distribution Options: Trade-Offs to ConsiderIndustrial Marketing Management.  18:357-361. 1989
    1989 Industrial distribution options: Trade-offs to considerIndustrial Marketing Management.  18:155-161. 1989
    1989 Should you increase sales promotion or add salespeople?Industrial Marketing Management.  18:259-263. 1989
    1988 Managing marketing’s return in health careJournal of hospital marketing.  2:163-175. 1988
    1988 IMPACT OF TRADE DEALS ON INVENTORIES.Sam Advanced Management Journal.  53:39-42. 1988
    1988 Improving service quality in the health care settingJournal of health care marketing.  8:63-66. 1988
    1988 Identify and fulfill customer service expectationsIndustrial Marketing Management.  17:273-276. 1988
    1988 Just Noticeable Difference: The Marketplace Experience of General MotorsJournal of Business Strategies.  5:93-103. 1988
    1988 MARKETING AND MANUFACTURING CONFLICT: SOURCES AND RESOLUTION.Production and Inventory Management Journal.  29:56-60. 1988
    1988 Selling from 1900 to 1949: A historical perspectiveJournal of Personal Selling and Sales Management.  8:11-21. 1988
    1988 Textbook Satisfaction: A Preliminary Examination of the Student PerspectiveJournal of Marketing Education.  10:29-33. 1988
    1988 The Consumer Perspective on Business School EvaluationJournal of Marketing for Higher Education.  1:109-131. 1988
    1988 The Lessons of Branding: What the Japanese Don't KnowFocus on Management.  1. 1988
    1987 An Examination of the Effects of Trade Incentives on Logistical Performance in a Consumer Products Distribution ChannelJournal of Business Logistics.  8:1-28. 1987
    1987 Breakeven analysis with semifixed costsIndustrial Marketing Management.  16:35-41. 1987
    1987 Identifying and Resolving Interorganizational Conflict Within a Strategic Planning Format: The Marketing-Manufacturing InterfaceJournal of Business Strategy.  21:1-15. 1987
    1987 Selling before 1900: A historical perspectiveJournal of Personal Selling and Sales Management.  7:1-7. 1987
    1987 Short term promotion: Appropriate for health care?Health Marketing Quarterly.  5:63-74. 1987
    1987 Switching from reps to direct salespeopleIndustrial Marketing Management.  16:169-172. 1987
    1987 The Side Effects of IncentivesIndustrial Marketing Digest.  12:101-106. 1987
    1986 Put Yourself In The Place of the Consumer to Sell Your ProductBirmingham Business Journal.  37-38. 1986
    1986 Textbook Satisfaction: A Preliminary Examination of the Student PerspectiveJournal of Management Education.  10:29-33. 1986
    1982 Small Business Instruction - A Case For SpecificsBusiness Education Forum.  30-31. 1982

    Chapter

    Year Title Altmetric
    2016 History of selling and sales management.  225-238. 2016
    2016 History of selling and sales management.  225-238. 2016
    2016 Relationship Commitment and Trust in Inter-organizational Networks.  463-464. 2016
    2015 The Theory of Altruism and Consumer Behavior: Literature Review and Model Development.  339-344. 2015

    Research Overview

  • Marketing Strategy, Health Care Marketing, Business-to-Business Marketing
  • Teaching Overview

  • Thomas L. Powers teaches primarily in the MBA program with online and face-to-face Marketing Strategy (MBA 651) courses. He also teaches the Honors Leadership and Research course (BUS 300) that focuses on research methodology for the honor students' senior thesis.
  • Teaching Activities

  • AH703 - Philosophy of Science (Fall Term 2009)
  • AH714 - Mktg Strategy and Research (Fall Term 2007)
  • AH714 - Mktg Strategy and Research (Fall Term 2011)
  • AH714 - Mktg Strategy and Research (Fall Term 2012)
  • AH714 - Mktg Strategy and Research (Fall Term 2013)
  • AH714 - Mktg Strategy and Research (Fall Term 2014)
  • AH714 - Mktg Strategy and Research (Fall Term 2015)
  • AH714 - Mktg Strategy and Research (Fall Term 2016)
  • BUS300 - Intro to Leadership Seminar (Spring Term 2018)
  • BUS300 - Intro to Leadership Seminar (Spring Term 2019)
  • BUS300 - Intro to Leadership Seminar (Spring Term 2020)
  • BUS300 - Intro to Leadership Seminar (Spring Term 2021)
  • BUS300 - Intro to Leadership Seminar (Spring Term 2022)
  • BUS305 - Professional Development (Fall Term 2016)
  • BUS305 - Professional Development (Fall Term 2017)
  • MBA651 - Marketing Policy Seminar (Fall Term 2007)
  • MBA651 - Marketing Policy Seminar (Fall Term 2007)
  • MBA651 - Marketing Policy Seminar (Fall Term 2009)
  • MBA651 - Marketing Policy Seminar (Fall Term 2009)
  • MBA651 - Marketing Policy Seminar (Fall Term 2010)
  • MBA651 - Marketing Policy Seminar (Fall Term 2010)
  • MBA651 - Marketing Policy Seminar (Fall Term 2011)
  • MBA651 - Marketing Policy Seminar (Fall Term 2011)
  • MBA651 - Marketing Policy Seminar (Fall Term 2012)
  • MBA651 - Marketing Policy Seminar (Fall Term 2012)
  • MBA651 - Marketing Policy Seminar (Spring Term 2008)
  • MBA651 - Marketing Policy Seminar (Spring Term 2009)
  • MBA651 - Marketing Policy Seminar (Spring Term 2009)
  • MBA651 - Marketing Policy Seminar (Spring Term 2010)
  • MBA651 - Marketing Policy Seminar (Spring Term 2010)
  • MBA651 - Marketing Policy Seminar (Spring Term 2011)
  • MBA651 - Marketing Policy Seminar (Spring Term 2011)
  • MBA651 - Marketing Policy Seminar (Spring Term 2012)
  • MBA651 - Marketing Policy Seminar (Spring Term 2012)
  • MBA651 - Marketing Policy Seminar (Spring Term 2013)
  • MBA651 - Marketing Policy Seminar (Spring Term 2013)
  • MBA651 - Marketing Policy Seminar (Summer Term 2008)
  • MBA651 - Marketing Policy Seminar (Summer Term 2009)
  • MBA651 - Marketing Policy Seminar (Summer Term 2010)
  • MBA651 - Marketing Policy Seminar (Summer Term 2011)
  • MBA651 - Marketing Policy Seminar (Summer Term 2013)
  • MBA651 - Marketing Strategy (Fall Term 2013)
  • MBA651 - Marketing Strategy (Fall Term 2013)
  • MBA651 - Marketing Strategy (Fall Term 2014)
  • MBA651 - Marketing Strategy (Fall Term 2014)
  • MBA651 - Marketing Strategy (Fall Term 2015)
  • MBA651 - Marketing Strategy (Fall Term 2017)
  • MBA651 - Marketing Strategy (Fall Term 2017)
  • MBA651 - Marketing Strategy (Fall Term 2018)
  • MBA651 - Marketing Strategy (Fall Term 2018)
  • MBA651 - Marketing Strategy (Fall Term 2018)
  • MBA651 - Marketing Strategy (Fall Term 2018)
  • MBA651 - Marketing Strategy (Fall Term 2019)
  • MBA651 - Marketing Strategy (Fall Term 2019)
  • MBA651 - Marketing Strategy (Fall Term 2019)
  • MBA651 - Marketing Strategy (Fall Term 2020)
  • MBA651 - Marketing Strategy (Fall Term 2020)
  • MBA651 - Marketing Strategy (Fall Term 2020)
  • MBA651 - Marketing Strategy (Fall Term 2020)
  • MBA651 - Marketing Strategy (Fall Term 2021)
  • MBA651 - Marketing Strategy (Fall Term 2021)
  • MBA651 - Marketing Strategy (Fall Term 2021)
  • MBA651 - Marketing Strategy (Fall Term 2021)
  • MBA651 - Marketing Strategy (Spring Term 2014)
  • MBA651 - Marketing Strategy (Spring Term 2014)
  • MBA651 - Marketing Strategy (Spring Term 2015)
  • MBA651 - Marketing Strategy (Spring Term 2015)
  • MBA651 - Marketing Strategy (Spring Term 2015)
  • MBA651 - Marketing Strategy (Spring Term 2016)
  • MBA651 - Marketing Strategy (Spring Term 2016)
  • MBA651 - Marketing Strategy (Spring Term 2017)
  • MBA651 - Marketing Strategy (Spring Term 2017)
  • MBA651 - Marketing Strategy (Spring Term 2017)
  • MBA651 - Marketing Strategy (Spring Term 2018)
  • MBA651 - Marketing Strategy (Spring Term 2018)
  • MBA651 - Marketing Strategy (Spring Term 2018)
  • MBA651 - Marketing Strategy (Spring Term 2018)
  • MBA651 - Marketing Strategy (Spring Term 2019)
  • MBA651 - Marketing Strategy (Spring Term 2019)
  • MBA651 - Marketing Strategy (Spring Term 2019)
  • MBA651 - Marketing Strategy (Spring Term 2019)
  • MBA651 - Marketing Strategy (Spring Term 2020)
  • MBA651 - Marketing Strategy (Spring Term 2020)
  • MBA651 - Marketing Strategy (Spring Term 2020)
  • MBA651 - Marketing Strategy (Spring Term 2020)
  • MBA651 - Marketing Strategy (Spring Term 2020)
  • MBA651 - Marketing Strategy (Spring Term 2021)
  • MBA651 - Marketing Strategy (Spring Term 2021)
  • MBA651 - Marketing Strategy (Spring Term 2021)
  • MBA651 - Marketing Strategy (Spring Term 2021)
  • MBA651 - Marketing Strategy (Spring Term 2022)
  • MBA651 - Marketing Strategy (Spring Term 2022)
  • MBA651 - Marketing Strategy (Spring Term 2022)
  • MBA651 - Marketing Strategy (Spring Term 2022)
  • MBA651 - Marketing Strategy (Spring Term 2022)
  • MBA651 - Marketing Strategy (Summer Term 2014)
  • MBA651 - Marketing Strategy (Summer Term 2015)
  • MBA651 - Marketing Strategy (Summer Term 2016)
  • MBA651 - Marketing Strategy (Summer Term 2017)
  • MBA651 - Marketing Strategy (Summer Term 2018)
  • MBA651 - Marketing Strategy (Summer Term 2019)
  • MBA651 - Marketing Strategy (Summer Term 2019)
  • MBA651 - Marketing Strategy (Summer Term 2020)
  • MBA651 - Marketing Strategy (Summer Term 2020)
  • MBA651 - Marketing Strategy (Summer Term 2020)
  • MBA651 - Marketing Strategy (Summer Term 2021)
  • MBA651 - Marketing Strategy (Summer Term 2021)
  • MBA654 - International Marketing (Fall Term 2015)
  • MBA654 - International Marketing (Spring Term 2008)
  • MBA654 - International Marketing (Spring Term 2009)
  • MBA654 - International Marketing (Spring Term 2010)
  • MBA654 - International Marketing (Spring Term 2011)
  • MBA654 - International Marketing (Spring Term 2012)
  • MBA654 - International Marketing (Spring Term 2013)
  • MBA654 - International Marketing (Spring Term 2014)
  • MBA654 - International Marketing (Summer Term 2012)
  • MBA691 - Independent Study (Spring Term 2016)
  • MK450 - Strategic Marketing (Spring Term 2008)
  • Education And Training

  • Georgia State University Business, Postdoctoral Fellowship
  • Doctor of Philosophy in Marketing / Marketing Management, Michigan State University 1985
  • Master of Business Administration in Business Administration, Management and Operations, Eastern Michigan University 1973
  • Bachelor of Business in Marketing, Eastern Michigan University 1972
  • Full Name

  • Thomas Powers