Facebook: Breaking up is hard to do: UAB libraries and facebook’s mis(sed)connection

Chapter

Abstract

  • Institution: UAB Libraries, University of Alabama Birmingham, Birmingham, AL, United States. Campaign Purpose: To measure potential impact of marketing via different media channels on database usage. Target Demographic: Students. Measure of Success: Weekly increase in numbers of registered users. Looking for obvious spikes of registered users as the result of a particular medium. Team: Marketing Committee comprised of four librarians and three library staff.
  • Digital Object Identifier (doi)

    International Standard Book Number (isbn) 13

  • 9780081024102
  • Start Page

  • 159
  • End Page

  • 199