The effects of the even-a-few-minutes-would-help strategy, perspective taking, and empathic concern on the successful recruiting of volunteers on campus

Academic Article


  • This paper assessed the effectiveness of the application of the even-a-penny-helps strategy to recruiting volunteers by changing the wording to “even a few minutes would help.” The moderating, mediating, and direct impact of perspective taking and empathic concern were also investigated. Across conditions, the data (n = 55) were consistent with a model in which perspective taking leads to empathic concern, which in turn, leads to increased volunteering. Whereas more people volunteered (23%) in the even-a-few-minutes group than a direct request control group (14%), the difference was not statistically significant. The effectiveness of the even-a-few-minutes strategy, however, was moderated by perspective taking. The even-a-few-minutes strategy (50%) was substantially more effective than a direct request (5%) for individuals high in perspective taking but counterproductive (6% compliance vs. 33% in the control group) when used on people scoring low on perspective taking. © 2007, Eastern Communication Association.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Takada J; Levine TR
  • Start Page

  • 177
  • End Page

  • 184
  • Volume

  • 24
  • Issue

  • 3