This investigation examines the impact of variations in perceived intimacy on subjects’ responses to a reasonably comprehensive list of compliance-gaining tactics. A questionnaire using an experimental recall method was completed by 544 students. Cross-situational variation was produced by varying the intimacy level of the target assigned in each of two situations. The results showed that situational variation in intimacy is associated with significant, nontrivial cross-situational differences in tactic selections. Further, individuals consistently reported using more positive tactics and fewer negative tactics in intimate situations. These effects were replicated in a second situation, and held when controlling an extraneous variable, situational salience. The results are discussed in reference to a methodological controversy. © 1997, Taylor & Francis Group, LLC.