Using social media to support presentation skill development in traditional classroom environments



  • Social media has become widely adopted in both society and business. However, the academy has been slow to leverage social media as a learning tool. The purpose of this study is twofold. First, this study explores student perceptions about the use of social media in face-to-face classroom environments. Second, this study examines how social media, as a learning tool, supports presentation skill development. Using a proprietary social media application, we conducted a sequential mixed method study using students enrolled in undergraduate introductory information systems courses that included a student presentation project. One hundred seventy-seven students responded to a survey based on a facilitator and inhibitor model of social media use and an open-ended questionnaire to understand how social media impacts presentation skill development. The implications of the results from this study are discussed along with directions for future research.
  • Authors

    Digital Object Identifier (doi)

    International Standard Book Number (isbn) 10

  • 1522556524
  • International Standard Book Number (isbn) 13

  • 9781522556527
  • Start Page

  • 336
  • End Page

  • 362