Utilization of online focus groups to include mothers: A use-case design, reflection, and recommendations.

Academic Article


  • Advances in technology over the past decade have allowed unique methodologies to emerge, enabling the engagement of hard-to-reach populations on sensitive topics in a way that was before thought not possible with traditional face-to-face modalities. This study aimed to use online focus group discussions (FGDs) to explore breastfeeding mothers' use of social media. Results indicate participants had a positive experience with online FGDs, and almost all preferred this method to traditional face-to-face focus groups. We discuss reflections of the online FGD experience, including best practices and recommendations for innovative ways to include time-constrained or hard-to-reach participants, for yielding rich qualitative data.
  • Published In

  • Digital Health  Journal
  • Keywords

  • Online focus group, methods, mothers, qualitative sensitive topics
  • Digital Object Identifier (doi)

    Author List

  • Skelton K; Evans R; LaChenaye J; Amsbary J; Wingate M; Talbott L
  • Start Page

  • 2055207618777675
  • Volume

  • 4