Online language: The role of culture in self-expression and self-construal on facebook

Academic Article


  • This article investigated how culture influences self-construal and self-expression on Facebook, a popular social networking site. To examine actual self-description representative of self-construal, unaltered independently existing information was garnered from the Facebook pages of Caucasian Americans, African Americans, and ethnic Asians attending a Midwestern University. Findings indicated that culture plays a significant role in influencing the communication of psychological attributes, individuating information, and the quantity of self-descriptive expression. Furthermore, evidence and argumentation are provided for a greater inclusion of African Americans in self-construal research. © 2010 SAGE Publications.
  • Authors

    Digital Object Identifier (doi)

    Author List

  • DeAndrea DC; Shaw AS; Levine TR
  • Start Page

  • 425
  • End Page

  • 442
  • Volume

  • 29
  • Issue

  • 4