Social exchange theory and research on business-to-business relational exchange

Academic Article

Abstract

  • Social exchange theory (SET) has been used extensively by marketing scholars to explain business-to-business relational exchange. Despite its popularity as a theoretical explanatory mechanism, there is no recent literature review that delineates SET's foundational premises, how it has been used in the marketing literature, and its theoretical limitations. This article provides such a review and is intended to assist researchers who wish to use SET to examine business-to-business relational exchange. © 2001 by The Haworth Press, Inc. All rights reserved.
  • Authors

    Digital Object Identifier (doi)

    Author List

  • Lambe CJ; Wittmann CM; Spekman RE
  • Start Page

  • 1
  • End Page

  • 36
  • Volume

  • 8
  • Issue

  • 3