Criteria for evaluating political campaign webpages

Academic Article


  • Political candidate Web pages have become de rigeur in presidential campaigns. However, no set of standards have emerged for analysis and evaluation of this new and increasingly important electronic medium for political communication. We articulate a set of design criteria that address both the function (political communication: issues, character) and form (e.g., navigation aids, Web page layout) of these messages. These criteria are then applied to the Internet pages of the Bush and Gore campaigns two weeks prior to the 2000 election. Gore's site was more cluttered and less well-designed than Bush's. The criteria could be used to analyze and evaluate other campaign Web pages. © 2005 Taylor & Francis Group, LLC. All right reserved.
  • Authors

    Published In

    Digital Object Identifier (doi)

    Author List

  • Benoit PJ; Benoit WL
  • Start Page

  • 230
  • End Page

  • 247
  • Volume

  • 70
  • Issue

  • 3