Persuasion, reactance, and judgments of interpersonal appeal

Academic Article


  • Female undergraduates were or were not exposed to an opinion statement that threatened to a greater or lesser degree their freedom to make an independent assessment of the relative attractiveness of two males. Measures of perceived attractiveness and choice indicated a persuasion effect among subjects exposed to the mild statement and contrary opinions indicative of reactance among subjects exposed to the strong statement. Copyright © 1992 John Wiley & Sons, Ltd
  • Published In

    Digital Object Identifier (doi)

    Author List

  • Wright RA; Wadley VG; Danner M; Phillips PN
  • Start Page

  • 85
  • End Page

  • 91
  • Volume

  • 22
  • Issue

  • 1