International Journal of Research in Marketing

Journal

Overview
Identity

Publication Venue For

Brand portfolio coherence: Scale development and empirical demonstration. 35:60-80. 2018

Interrelationships among key aspects of the organizational procurement process. 23:155-170. 2006

Do exchange hazards always foster relational governance? An empirical test of the role of communication. 23:63-77. 2006

International Standard Serial Number (issn)

0167-8116